You are the marketing manager of College Cinema. The finance manager, who is your enemy in the company, suggests that charging different prices to LeTall and Livayette students would certainly be a profitable move. There is only so much the finance manager knows about marketing. As the marketing manager, you know that it is costly to implement the group price discrimination, because the company needs to hire additional staff to monitor and identify the student groups by screening their IDs. You estimate that there is a fixed monitoring cost of 10 for that. Report to the CEO of the company expressing your view on whether your enemy's proposal makes sense or not.
A movie theater in Ellentown, College Cinema, specializes in movies for college students. College Cinema is considered a
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You are the marketing manager of College Cinema. The finance manager, who is your enemy in the company, suggests that charging different prices to LeTall and Livayette students would certainly be a profitable move.
There is only so much the finance manager knows about marketing. As the marketing manager, you know that it is costly to implement the group
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