You are hired as a consultant by Vikings Inc. to prepare a report based on the undermentioned criteria. You will select a well-known Caribbean company in the manufacturing sector based in Trinidad and Tobago and its product/service with information available on the internet that does not currently operate beyond the area.. You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product/service could operate profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course.  You will need to keep in mind the domestic realities of the company and its product/service by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the course.

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.