You are given the actual sales volume for iPod, what used to be one of Apple’s popular electronic products. The data covers 12 years of sales data, from 2002 until 2014. Your task is to create a product life cycle graph for the iPod as shown on page 295 of the textbook. The product lifecycle is also available in the lecture slides for Chapter 9. Your life cycle graph should clearly identify the introduction, growth, maturity and declining stages for the iPod. You should show the unit sales in the vertical axis and the calendar years (i.e., time) in the horizontal axis. Once you create the product life cycle graph, answer the following questions: Finally, explain why the iPod declined. You can use online sources to answer this questions. Again your answer should not be more that one paragraph of three to five sentences.
You are given the actual sales volume for iPod, what used to be one of Apple’s popular electronic products. The data covers 12 years of sales data, from 2002 until 2014. Your task is to create a product life cycle graph for the iPod as shown on page 295 of the textbook. The product lifecycle is also available in the lecture slides for Chapter 9.
Your life cycle graph should clearly identify the introduction, growth, maturity and declining stages for the iPod. You should show the unit sales in the vertical axis and the calendar years (i.e., time) in the horizontal axis. Once you create the product life cycle graph, answer the following questions:
-
Finally, explain why the iPod declined. You can use online sources to answer this questions. Again your answer should not be more that one paragraph of three to five sentences.
![Table1 : iPod unit sales data from 2002 until 2014
Calendar year Unit sales
2002 0.4 million units
2003 0.9 million units
2004
4.4 million units
2005 22.5 million units
2006 39.4 million units
2007 51.6 million units
2008 54.8 million units
2009 54.1 million units
2010 50.3 million units
2011 42.6 million units
2012 35.2 million units
2013 26.4 million units
2014 14.4 million units](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F03c9815b-466a-4067-b5eb-c4c05fb1c777%2F9acf21d9-38b3-48ce-af9b-ac8aaba25c98%2F1mek60f_processed.png&w=3840&q=75)
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