You are an investor looking to buy an ownership interest in a business.  One company is a manufacturing company and the other is an online retailer.  Here are the cash flow summaries for both:                                              MFR                     ONLINE RETAILER Cash from Operations               $75,000                $15,000 Cash from Financing                   50,000                 75,000 Cash from Investing                 <75,000>             <25,000> Net Free Cash Flow                  $50,000                $65,000   If your most important investment criterion is “quality of cash flow” which of these two companies would you choose to invest your money in?  Why?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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You are an investor looking to buy an ownership interest in a business.  One company is a manufacturing company and the other is an online retailer.  Here are the cash flow summaries for both:

                                             MFR                     ONLINE RETAILER

Cash from Operations               $75,000                $15,000

Cash from Financing                   50,000                 75,000

Cash from Investing                 <75,000>             <25,000>

Net Free Cash Flow                  $50,000                $65,000

 

If your most important investment criterion is “quality of cash flow” which of these two companies would you choose to invest your money in?  Why?

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