You are a manager in charge of monitoring cash flow at a major publisher. Paper books comprise 70 percent of your revenues, which grow about 4 percent annually. You recently received a preliminary report that suggests the growth rate in ebook reading has leveled off, and that the cross-price elasticity of demand between paper books and ebooks is -0.5. In 2019, your company earned about $300 million from sales of ebooks and about $700 million from sales of paper books. If your data analytics team estimates the own price elasticity of demand for paper books is -2.5, how will a 4 percent decrease in the price of paper books affect your overall revenues from both paper books and ebooks sales? Instructions: Enter your response rounded to one decimal place. Your overall revenues will change by $ million.
You are a manager in charge of monitoring cash flow at a major publisher. Paper books comprise 70 percent of your revenues, which grow about 4 percent annually. You recently received a preliminary report that suggests the growth rate in ebook reading has leveled off, and that the cross-price elasticity of demand between paper books and ebooks is -0.5. In 2019, your company earned about $300 million from sales of ebooks and about $700 million from sales of paper books. If your data analytics team estimates the own price elasticity of demand for paper books is -2.5, how will a 4 percent decrease in the price of paper books affect your overall revenues from both paper books and ebooks sales? Instructions: Enter your response rounded to one decimal place. Your overall revenues will change by $ million.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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![You are a manager in charge of monitoring cash flow at a major publisher.
Paper books comprise 70 percent of your revenues, which grow about
4 percent annually. You recently received a preliminary report that suggests
the growth rate in ebook reading has leveled off, and that the cross-price
elasticity of demand between paper books and ebooks is -0.5. In 2019, your
company earned about $300 million from sales of ebooks and about
$700 million from sales of paper books.
If your data analytics team estimates the own price elasticity of demand for
paper books is -2.5, how will a 4 percent decrease in the price of paper books
affect your overall revenues from both paper books and ebooks sales?
Instructions: Enter your response rounded to one decimal place.
Your overall revenues will change by $
million.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fd4adf631-2c04-4e08-8c05-0aaa14b75995%2F820fcfa8-3941-4f54-acf6-1e9d67cf7090%2F1xrqins_processed.jpeg&w=3840&q=75)
Transcribed Image Text:You are a manager in charge of monitoring cash flow at a major publisher.
Paper books comprise 70 percent of your revenues, which grow about
4 percent annually. You recently received a preliminary report that suggests
the growth rate in ebook reading has leveled off, and that the cross-price
elasticity of demand between paper books and ebooks is -0.5. In 2019, your
company earned about $300 million from sales of ebooks and about
$700 million from sales of paper books.
If your data analytics team estimates the own price elasticity of demand for
paper books is -2.5, how will a 4 percent decrease in the price of paper books
affect your overall revenues from both paper books and ebooks sales?
Instructions: Enter your response rounded to one decimal place.
Your overall revenues will change by $
million.
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