YEAR SALES FORECAST 1 450 410 2 495 3 518 4 563 584

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question

Sales of Volkswagen’s popular Beetle have grown steadily at
auto dealerships in Nevada during the past 5 years (see table
below). The sales manager had predicted before the new model
was introduced that first year sales would be 410 VWs. Using

exponential smoothing with a weight of a 5 .30, develop fore-
casts for years 2 through 6.

YEAR
SALES
FORECAST
1
450
410
2
495
3
518
4
563
584
Transcribed Image Text:YEAR SALES FORECAST 1 450 410 2 495 3 518 4 563 584
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing