YEAR SALES FORECAST 1 450 410 2 495 3 518 4 563 584
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question
Sales of Volkswagen’s popular Beetle have grown steadily at
auto dealerships in Nevada during the past 5 years (see table
below). The sales manager had predicted before the new model
was introduced that first year sales would be 410 VWs. Using
exponential smoothing with a weight of a 5 .30, develop fore-
casts for years 2 through 6.
![YEAR
SALES
FORECAST
1
450
410
2
495
3
518
4
563
584](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F98b2d72b-b71d-4575-bc8c-632023305b4f%2F2ed9fdbf-3ad7-48af-b658-2cdc1bf3d757%2Fvlqz608_processed.png&w=3840&q=75)
Transcribed Image Text:YEAR
SALES
FORECAST
1
450
410
2
495
3
518
4
563
584
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