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x = 0.05, determine where differences between the mean percep Fisher's LSD value (to 2 decimals). her there is a significant difference between the means for marke

x = 0.05, determine where differences between the mean percep Fisher's LSD value (to 2 decimals). her there is a significant difference between the means for marke

MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Conclude the mean perception scores for the three groups are not all the same b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value Difference (to 1 decimal) X1 X2 X1 X3 X2 X3 Conclusion Significant difference Significant difference Significant difference
Transcribed Image Text:Conclude the mean perception scores for the three groups are not all the same b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3). Absolute Value Difference (to 1 decimal) X1 X2 X1 X3 X2 X3 Conclusion Significant difference Significant difference Significant difference
In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Sum of Squares, Treatment 9 8 7 8 9 7 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Error Mean Squares, Treatment Marketing Managers Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is less than 0.01 What is your conclusion? Marketing Research 6 6 5 5 6 5 Conclude the mean perception scores for the three groups are not all the same b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Advertising 10 109 10 10 11
Transcribed Image Text:In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Sum of Squares, Treatment 9 8 7 8 9 7 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Error Mean Squares, Treatment Marketing Managers Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is less than 0.01 What is your conclusion? Marketing Research 6 6 5 5 6 5 Conclude the mean perception scores for the three groups are not all the same b. Using a = 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Advertising 10 109 10 10 11
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