WSM Corporation is considering offering an air shuttle service between Sao Paulo and Rio de Janeiro. It plans to offer four flights every day (excluding certain holidays) for a total of 1,400 flights per year (= 350 days × 4 flights per day). WSM has hired a consultant to determine activity-based costs for this operation. The consultant's report shows the following. Activity Measure (cost driver) Number of flights Number of passengers Number of promotions Unit Cost(cost per unit of activity) $ 2,400 per fiight Ss per passenger $59,000 per promotion Activity Flying and maintaining aireraft Serving passengers Advertining and marketing WSM estimates the following annual information. With 21 advertising promotions, it will be able to generate demand for 40 passengers per flight at a fare of $330. The lease of the 60-seat aircraft will cost $4,350,000. Other equipment costs will be $2,900,000. Administrative and other marketing costs will be $1,600,000. Required: a. What annual operating income can WSM expect from this new service? b-1. WSM is considering selling tickets over the Internet to save on commissions and other costs. It is estimated that the cost driver rate for flights would decrease by $50 as a result of Internet sales. Administrative and other marketing costs would increase by $1 million. WSM estimates that the added convenience would generate a 5 percent increase in demand. All other costs and fares would remain the same. What annual operating income can WSM expect from adopting Internet ticket sales? b-2. Would you recommend that WSM adopt Internet ticket sales? C. Assume that WSM management decides not to adopt the Internet strategy, regardless of your answer to requirement (b). Instead,i is now considering a plan to sell tickets at two prices. An unrestricted ticket (good for travel at any time on any day) would sell for $ 355. A discount ticket, good for reservations made in advance, would sell for $180. Management estimates that it can sell 35,000 tickets (25 per flight) at the unrestricted airfare of $355. All other data remain the same. Ignoring the information in requirement (b), how many discounted tickets would WSM have to sell annually to earn an operating income of $4,800,000? Assume that the annual number of flights remains at 1,400 and that the discounted tickets would be evenly divided across the 1,400 flights. Complete this question by entering your answers in the tabs below. Reg A Reg B1 Reg B2 Req c WSM is considering selling tickets over the Internet to save on commissions and other costs. It is estimated that the cost driver rate for flights would decrease by $50 as a result of Internet sales. Administrative and other marketing costs would increase by $1 million. WSM estimates that the added convenience would generate a 5 percent increase in demand. All other costs and fares would remain the same. What annual operating income can WSM expect from adopting Internet ticket sales? (Enter your answer in thousands of dollars.) Show lessa Operating income < Req A Req B2 >

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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WSM Corporation is considering offering an air shuttle service between Sao Paulo and Rio de Janeiro. It plans to offer four flights every
day (excluding certain holidays) for a total of 1,400 flights per year (= 350 days x 4 flights per day). WSM has hired a consultant to
determine activity-based costs for this operation. The consultant's report shows the following.
Activity Measure
(cost driver)
Number of flights
Number of pansengers
Number of promotions
Unit Cost (cost per unit
of activity)
$ 2,400 per flight
5 per passenger
$59,000 per promotion
Activity
Flying and maintaining aircraft
Serving passengers
Advertising and marketing
WSM estimates the following annual information. With 21 advertising promotions, it will be able to generate demand for 40 passengers
per flight at a fare of $330. The lease of the 60-seat aircraft will cost $4,350,000. Other equipment costs will be $2,900,000.
Administrative and other marketing costs will be $1,600,000.
Required:
a. What annual operating income can WSM expect from this new service?
b-1. WSM is considering selling tickets over the Internet to save on commissions and other costs. It is estimated that the cost driver
rate for flights would decrease by $50 as a result of Internet sales. Administrative and other marketing costs would increase by $1
million. WSM estimates that the added convenience would generate a 5 percent increase in demand. All other costs and fares would
remain the same. What annual operating income can WSM expect from adopting Internet ticket sales?
b-2. Would you recommend that WSM adopt Internet ticket sales?
c. Assume that WSM management decides not to adopt the Internet strategy, regardless of your answer to requirement (b). Instead, it
is now considering a plan to sell tickets at two prices. An unrestricted ticket (good for travel at any time on any day) would sell for $
355. A discount ticket, good for reservations made in advance, would sell for $180. Management estimates that it can sell 35,000
tickets (25 per flight) at the unrestricted airfare of $355. All other data remain the same.
Ignoring the information in requirement (b), how many discounted tickets would WSM have to sell annually to earn an operating
income of $4,800,000? Assume that the annual number of flights remains at 1,400 and that the discounted tickets would be evenly
divided across the 1,400 flights.
Complete this question by entering your answers in the tabs below.
Req A
Req B1
Req B2
Req C
WSM is considering selling tickets over the Internet to save on commissions and other costs. It is estimated that the cost
driver rate for flights would decrease by $50 as a result of Internet sales. Administrative and other marketing costs would
increase by $1 million. WSM estimates that the added convenience would generate a 5 percent increase in demand. All other
costs and fares would remain the same. What annual operating income can WSM expect from adopting Internet ticket sales?
(Enter your answer in thousands of dollars.)
Show less A
Operating income
< Req A
Req B2 >
Transcribed Image Text:WSM Corporation is considering offering an air shuttle service between Sao Paulo and Rio de Janeiro. It plans to offer four flights every day (excluding certain holidays) for a total of 1,400 flights per year (= 350 days x 4 flights per day). WSM has hired a consultant to determine activity-based costs for this operation. The consultant's report shows the following. Activity Measure (cost driver) Number of flights Number of pansengers Number of promotions Unit Cost (cost per unit of activity) $ 2,400 per flight 5 per passenger $59,000 per promotion Activity Flying and maintaining aircraft Serving passengers Advertising and marketing WSM estimates the following annual information. With 21 advertising promotions, it will be able to generate demand for 40 passengers per flight at a fare of $330. The lease of the 60-seat aircraft will cost $4,350,000. Other equipment costs will be $2,900,000. Administrative and other marketing costs will be $1,600,000. Required: a. What annual operating income can WSM expect from this new service? b-1. WSM is considering selling tickets over the Internet to save on commissions and other costs. It is estimated that the cost driver rate for flights would decrease by $50 as a result of Internet sales. Administrative and other marketing costs would increase by $1 million. WSM estimates that the added convenience would generate a 5 percent increase in demand. All other costs and fares would remain the same. What annual operating income can WSM expect from adopting Internet ticket sales? b-2. Would you recommend that WSM adopt Internet ticket sales? c. Assume that WSM management decides not to adopt the Internet strategy, regardless of your answer to requirement (b). Instead, it is now considering a plan to sell tickets at two prices. An unrestricted ticket (good for travel at any time on any day) would sell for $ 355. A discount ticket, good for reservations made in advance, would sell for $180. Management estimates that it can sell 35,000 tickets (25 per flight) at the unrestricted airfare of $355. All other data remain the same. Ignoring the information in requirement (b), how many discounted tickets would WSM have to sell annually to earn an operating income of $4,800,000? Assume that the annual number of flights remains at 1,400 and that the discounted tickets would be evenly divided across the 1,400 flights. Complete this question by entering your answers in the tabs below. Req A Req B1 Req B2 Req C WSM is considering selling tickets over the Internet to save on commissions and other costs. It is estimated that the cost driver rate for flights would decrease by $50 as a result of Internet sales. Administrative and other marketing costs would increase by $1 million. WSM estimates that the added convenience would generate a 5 percent increase in demand. All other costs and fares would remain the same. What annual operating income can WSM expect from adopting Internet ticket sales? (Enter your answer in thousands of dollars.) Show less A Operating income < Req A Req B2 >
WSM Corporation is considering offering an air shuttle service between Sao Paulo and Rio de Janeiro. It plans to offer four flights every
day (excluding certain holidays) for a total of 1,400 flights per year (= 350 days x 4 flights per day). WSM has hired a consultant to
determine activity-based costs for this operation. The consultant's report shows the following.
Activity Measure
(cost driver)
Number of flights
Number of pansengers
Number of promotions
Unit Cost (cost per unit
of activity)
$ 2,400 per flight
$5 per passenger
$59,000 per promotion
Activity
Flying and maintaining aircraft
Serving passengers
Advertising and marketing
WSM estimates the following annual information. With 21 advertising promotions, it will be able to generate demand for 40 passengers
per flight at a fare of $330. The lease of the 60-seat aircraft will cost $4,350,000. Other equipment costs will be $2,900,000.
Administrative and other marketing costs will be $1,600,000.
Required:
a. What annual operating income can WSM expect from this new service?
b-1. WSM is considering selling tickets over the Internet to save on commissions and other costs. It is estimated that the cost driver
rate for flights would decrease by $50 as a result of Internet sales. Administrative and other marketing costs would increase by $1
million. WSM estimates that the added convenience would generate a 5 percent increase in demand. All other costs and fares would
remain the same. What annual operating income can WSM expect from adopting Internet ticket sales?
b-2. Would you recommend that WSM adopt Internet ticket sales?
c. Assume that WSM management decides not to adopt the Internet strategy, regardless of your answer to requirement (b). Instead, it
is now considering a plan to sell tickets at two prices. An unrestricted ticket (good for travel at any time on any day) would sell for $
355. A discount ticket, good for reservations made in advance, would sell for $180. Management estimates that it can sell 35,000
tickets (25 per flight) at the unrestricted airfare of $355. All other data remain the same.
Ignoring the information in requirement (b), how many discounted tickets would WSM have to sell annually to earn an operating
income of $4,800,000? Assume that the annual number of flights remains at 1,400 and that the discounted tickets would be evenly
divided across the 1,400 flights.
Complete this question by entering your answers in the tabs below.
Req A
Req B1
Reg B2
Req C
What annual operating income can WSM expect from this new service? (Enter your answer in thousands of dollars.)
Operating income
< Req A
Req B1 >
Transcribed Image Text:WSM Corporation is considering offering an air shuttle service between Sao Paulo and Rio de Janeiro. It plans to offer four flights every day (excluding certain holidays) for a total of 1,400 flights per year (= 350 days x 4 flights per day). WSM has hired a consultant to determine activity-based costs for this operation. The consultant's report shows the following. Activity Measure (cost driver) Number of flights Number of pansengers Number of promotions Unit Cost (cost per unit of activity) $ 2,400 per flight $5 per passenger $59,000 per promotion Activity Flying and maintaining aircraft Serving passengers Advertising and marketing WSM estimates the following annual information. With 21 advertising promotions, it will be able to generate demand for 40 passengers per flight at a fare of $330. The lease of the 60-seat aircraft will cost $4,350,000. Other equipment costs will be $2,900,000. Administrative and other marketing costs will be $1,600,000. Required: a. What annual operating income can WSM expect from this new service? b-1. WSM is considering selling tickets over the Internet to save on commissions and other costs. It is estimated that the cost driver rate for flights would decrease by $50 as a result of Internet sales. Administrative and other marketing costs would increase by $1 million. WSM estimates that the added convenience would generate a 5 percent increase in demand. All other costs and fares would remain the same. What annual operating income can WSM expect from adopting Internet ticket sales? b-2. Would you recommend that WSM adopt Internet ticket sales? c. Assume that WSM management decides not to adopt the Internet strategy, regardless of your answer to requirement (b). Instead, it is now considering a plan to sell tickets at two prices. An unrestricted ticket (good for travel at any time on any day) would sell for $ 355. A discount ticket, good for reservations made in advance, would sell for $180. Management estimates that it can sell 35,000 tickets (25 per flight) at the unrestricted airfare of $355. All other data remain the same. Ignoring the information in requirement (b), how many discounted tickets would WSM have to sell annually to earn an operating income of $4,800,000? Assume that the annual number of flights remains at 1,400 and that the discounted tickets would be evenly divided across the 1,400 flights. Complete this question by entering your answers in the tabs below. Req A Req B1 Reg B2 Req C What annual operating income can WSM expect from this new service? (Enter your answer in thousands of dollars.) Operating income < Req A Req B1 >
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