Would it be better to estimate your own equity betas for Tile Shop Holdings inc or use beta estimates that are publically available for many listed companies? If you do your own estimates should you use five-years of monthly holding period returns data or three-years of weekly holding period returns data?  What should you use as the surrogate for the corresponding market returns and should you regress holding period returns or holding period premiums?  Don't have to solve it like use equations. Just explain reasoning

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Would it be better to estimate your own equity betas for Tile Shop Holdings inc or use beta estimates that are
publically available for many listed companies? If you do your own estimates should you use five-years of
monthly holding period returns data or three-years of weekly holding period returns data?  What should you use as the surrogate for the corresponding market returns and should you regress holding period returns or holding period
premiums? 

Don't have to solve it like use equations. Just explain reasoning

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