Work with one of your classmates as your customer; you are the supplier. Have your customer select a product and specify the customer attributes (CAs) that are desirable. Then you specify the engineering characteristics(ECs) required to meet the customer’s needs. Complete the house-of-quality matrix by specifying the relationships in the matrix. Ask your customer if theresulting ECs will meet his or her needs.

Work with one of your classmates as your customer; you are the supplier. Have your customer select a product and specify the customer attributes (CAs) that are desirable. Then you specify the engineering characteristics(ECs) required to meet the customer’s needs. Complete the house-of-quality matrix by specifying the relationships in the matrix. Ask your customer if theresulting ECs will meet his or her needs.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 5DYMP

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Concept explainers

Six Sigma

Six Sigma’s usage for measurement standards goes back to Carl Friedrich Gauss, 1855, when the normal curve concept was introduced.

Quality Control

Quality Management System (QMS), Quality Assurance (QA) and Quality Control (QC) are part of Quality umbrella.

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Work with one of your classmates as your customer; you are the supplier. Have your customer select a product and specify the customer attributes (CAs) that are desirable. Then you specify the engineering characteristics
(ECs) required to meet the customer’s needs. Complete the house-of-quality matrix by specifying the relationships in the matrix. Ask your customer if the
resulting ECs will meet his or her needs.

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