Women perceived less risk of developing CRC than men Participants did not remember being advised by a physician to obtain CRC screening Participants had little information about the risks of CRC and benefits of screening Most believed there were risks with screening and that screening was not accurate Most believed that the time and inconvenience required for CRC screening were substantial and that screening would be difficult to fit into their work and home lives About 1/2 of the people surveyed believed that CRC is “usually not fatal” The vast majority believed that the financial cost of screening were high Most indicated concerns about risks associated with colonoscopy Given these findings, select one of the theories described in this chapter and apply the concepts in a program designed to increase CRC screening. Identify the key variables of interest. Describe how the survey findings apply to these variables. What additional information would you like to have? Develop a figure showing the hypothesized relationships using CRC-specific variables. Develop one message for each variable of interest. Describe one desired, measureable outcome for each variable of interest.

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Women perceived less risk of developing CRC than men Participants did not remember being advised by a physician to obtain CRC screening Participants had little information about the risks of CRC and benefits of screening Most believed there were risks with screening and that screening was not accurate Most believed that the time and inconvenience required for CRC screening were substantial and that screening would be difficult to fit into their work and home lives About 1/2 of the people surveyed believed that CRC is “usually not fatal” The vast majority believed that the financial cost of screening were high Most indicated concerns about risks associated with colonoscopy Given these findings, select one of the theories described in this chapter and apply the concepts in a program designed to increase CRC screening. Identify the key variables of interest. Describe how the survey findings apply to these variables. What additional information would you like to have? Develop a figure showing the hypothesized relationships using CRC-specific variables. Develop one message for each variable of interest. Describe one desired, measureable outcome for each variable of interest.
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