Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales Variable expenses Contribution margin $1,650,000 687,600 962,400 Fixed expenses 1,059,000 :48 Net operating income (loss) $ (96,600) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Division Central $ 650,000 East $410,000 West Sales $ 590,000 48% Variable expenses as a percentage of sales Traceable fixed expenses $ 278,000 $ 330,000 $ 198,000 Required: 1. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $25,000 based on the belief that it would increase that division's sales by 17%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? 2-b. Would you recommend the increased advertising? 59% 25% Return to quest

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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### Contribution Format Income Statement Analysis

**Company Overview:**
Wingate Company, a wholesale distributor of electronic equipment, has experienced persistent losses. The most recent monthly contribution format income statement for the company is as follows:

- **Sales:** $1,650,000
- **Variable Expenses:** $687,600
- **Contribution Margin:** $962,400
- **Fixed Expenses:** $1,059,000
- **Net Operating Income (Loss):** ($96,600)

**Income Statement Segmented by Division:**
In an effort to pinpoint the cause and resolve the losses, Wingate Company plans to prepare an income statement segmented by division. The following information provided by the Accounting Department outlines the income distribution across different divisions:

| **Division** | **East** | **Central** | **West** |
|--------------|----------|-------------|----------|
| **Sales** | $410,000 | $650,000 | $590,000 |
| **Variable Expenses as a Percentage of Sales** | 59% | 60% | 48% |
| **Traceable Fixed Expenses** | $278,000 | $330,000 | $190,000 |

**Required Analysis:**
1. **Preparation of Contribution Format Income Statement by Division:**
   - Create a contribution format income statement segmented by the east, central, and west divisions.

2. **Impact Assessment of Increased Advertising:**
   - The marketing team has proposed increasing the West Division’s monthly advertising budget by $25,000. This recommendation is grounded in the belief that sales in the West Division would increase by 17% as a result.

**Tasks:**
a. **Compute the Increment in Net Operating Income:**
   - If the sales in the West Division increase by 17% due to the additional advertising expenses, calculate how the company’s net operating income will be affected.

b. **Recommendation on Advertising Budget:**
   - Determine whether the proposed increase in the advertising budget is advisable based on the calculated impact on net operating income.

Please complete the required tasks by entering your answers in the provided tabs below.

---

**Note:** The provided image has areas marked as "Answer is not complete," and there are interactive elements indicated with, for example, "Prev 7 of 9 Next," suggesting a multi-step question-and-answer format.

---

```markdown
**Graph/Diagram Explanation:**
- The provided table exhibits sales data, variable expenses as a percentage of
Transcribed Image Text:### Contribution Format Income Statement Analysis **Company Overview:** Wingate Company, a wholesale distributor of electronic equipment, has experienced persistent losses. The most recent monthly contribution format income statement for the company is as follows: - **Sales:** $1,650,000 - **Variable Expenses:** $687,600 - **Contribution Margin:** $962,400 - **Fixed Expenses:** $1,059,000 - **Net Operating Income (Loss):** ($96,600) **Income Statement Segmented by Division:** In an effort to pinpoint the cause and resolve the losses, Wingate Company plans to prepare an income statement segmented by division. The following information provided by the Accounting Department outlines the income distribution across different divisions: | **Division** | **East** | **Central** | **West** | |--------------|----------|-------------|----------| | **Sales** | $410,000 | $650,000 | $590,000 | | **Variable Expenses as a Percentage of Sales** | 59% | 60% | 48% | | **Traceable Fixed Expenses** | $278,000 | $330,000 | $190,000 | **Required Analysis:** 1. **Preparation of Contribution Format Income Statement by Division:** - Create a contribution format income statement segmented by the east, central, and west divisions. 2. **Impact Assessment of Increased Advertising:** - The marketing team has proposed increasing the West Division’s monthly advertising budget by $25,000. This recommendation is grounded in the belief that sales in the West Division would increase by 17% as a result. **Tasks:** a. **Compute the Increment in Net Operating Income:** - If the sales in the West Division increase by 17% due to the additional advertising expenses, calculate how the company’s net operating income will be affected. b. **Recommendation on Advertising Budget:** - Determine whether the proposed increase in the advertising budget is advisable based on the calculated impact on net operating income. Please complete the required tasks by entering your answers in the provided tabs below. --- **Note:** The provided image has areas marked as "Answer is not complete," and there are interactive elements indicated with, for example, "Prev 7 of 9 Next," suggesting a multi-step question-and-answer format. --- ```markdown **Graph/Diagram Explanation:** - The provided table exhibits sales data, variable expenses as a percentage of
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