Wilmington Chemical Company produces three products: ethylene, butane, and ester. Each of these products has high demand in the market, and Wilmington Chemical is able to sell as much as it can produce of all three. The reaction operation is a bottleneck in the process and is running at 100% of capacity. Wilmington wants to improve chemical operation profitability. The variable conversion cost is $10 per process hour. The fixed cost is $400,000. In addition, the cost analyst was able to determine the following information about the three products:                 Ethylene               Butane               Ester Budgeted units produced 9,000   9,000   9,000   Total process hours per unit 4.0   4.0   3.0   Reactor hours per unit 1.5   1.0   0.5   Unit selling price $170   $155   $130   Direct materials cost per unit $115   $88   $85   The reaction operation is part of the total process for each of these three products. Thus, for example, 1.5 of the 4.0 hours required to process ethylene is associated with the reactor. Required: 1.  Determine the unit contribution margin for each product.   Contribution MarginPer Unit Ethylene $ Butane $ Ester $ 2.  Provide an analysis to determine the relative product profitabilities, assuming that the reactor is a bottleneck.   Contribution MarginPer Reactor Hour Ethylene $ Butane $ Ester $

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Chapter1: Financial Statements And Business Decisions
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Wilmington Chemical Company produces three products: ethylene, butane, and ester. Each of these products has high demand in the market, and Wilmington Chemical is able to sell as much as it can produce of all three. The reaction operation is a bottleneck in the process and is running at 100% of capacity. Wilmington wants to improve chemical operation profitability. The variable conversion cost is $10 per process hour. The fixed cost is $400,000. In addition, the cost analyst was able to determine the following information about the three products:

                Ethylene               Butane               Ester
Budgeted units produced 9,000   9,000   9,000  
Total process hours per unit 4.0   4.0   3.0  
Reactor hours per unit 1.5   1.0   0.5  
Unit selling price $170   $155   $130  
Direct materials cost per unit $115   $88   $85  

The reaction operation is part of the total process for each of these three products. Thus, for example, 1.5 of the 4.0 hours required to process ethylene is associated with the reactor.

Required:

1.  Determine the unit contribution margin for each product.

  Contribution Margin
Per Unit
Ethylene $
Butane $
Ester $

2.  Provide an analysis to determine the relative product profitabilities, assuming that the reactor is a bottleneck.

  Contribution Margin
Per Reactor Hour
Ethylene $
Butane $
Ester $
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