Why must managers be aware of a firm's external environment?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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**Question:** Why must managers be aware of a firm’s external environment?

**Explanation for Educational Context:**

Managers need to understand the external environment to effectively navigate challenges and leverage opportunities that affect their organization’s success. Awareness of factors such as economic trends, competition, technological advancements, regulatory changes, and social dynamics is crucial. This knowledge helps in strategic planning, risk management, and ensuring the firm can adapt to changes, ultimately contributing to sustainable growth and profitability.
Transcribed Image Text:**Question:** Why must managers be aware of a firm’s external environment? **Explanation for Educational Context:** Managers need to understand the external environment to effectively navigate challenges and leverage opportunities that affect their organization’s success. Awareness of factors such as economic trends, competition, technological advancements, regulatory changes, and social dynamics is crucial. This knowledge helps in strategic planning, risk management, and ensuring the firm can adapt to changes, ultimately contributing to sustainable growth and profitability.
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