Why Mall Store retailers place their most expensive products right in the entry way of the store, where consumers will see them first, and place their more popular, better-selling items further back.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter12: More Realistic And Complex Pricing
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Why Mall Store retailers place their most expensive products right in the entry way of the store, where consumers will see them first, and place their more popular, better-selling items further back. 

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