Why is the variance (or standard deviation) used as a measure of risk? What are the advantages and disadvantages of this risk measure?

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter8: Analysis Of Risk And Return
Section: Chapter Questions
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Why is the variance (or standard deviation) used as a measure of risk? What are the advantages and disadvantages of this risk measure?

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