Why is it important to avoid ethnocentrism?

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
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Why is it important to avoid ethnocentrism?

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In society, each group has certain values, mores, folkways, norms, customs, etc., all of which are related to the identity of the group and influences their structural arrangements, social institutions, and life of the members of the society. There is the formation of in group and out group tendencies whereby for ego, the in group is the cultural group whose membership he/she/they have and the out group is the group which they do not belong to and which lies outside their belief and values. However, social interaction requires people to associate with members of different cultures, and it is in the context of intercultural interactions that we see ethnocentrism. 

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