Why do firms not have sunk costs over time? How should managers approach sunk costs when deciding whether to enter a market or remain in it?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter18: Pricing And Profitability Analysis
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Why do firms not have sunk costs over time? How should managers approach sunk costs when deciding whether to enter a market or remain in it? 
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