Why are concessions important during a sourcing negotiation?

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
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Why are concessions important during a sourcing negotiation?

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Negotiation-

Negotiations are the process by which the differences are settled among the people. In simple, words negotiation is the way of eliminating the differences present along with individuals by doing the compromise without extending the issue further. 

 

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