Who introduce cognitive dissonance theory?
Who introduce cognitive dissonance theory?
Cognitive dissonance theory is related to a situation that involves conflicting attitudes, behavior, and beliefs. This behavior is the result of discomfort that is leading to an alteration in the attitude of a person. The term cognitive discomfort is related to the mental discomfort that is the result of holding two beliefs, attitudes, and values in a person. People tend to see the consistency in their perception and attitude. So that, this feeling is the result of discomfort.
The situation in which people are inconsistent about what they believe and what they believe will help them to minimize the feeling of discomfort. People try to attempt to relieve such distress feelings into comfort.
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