Give explanation please. Hand written solutions are strictly prohibited. While direct mail can be quite expensive as an outlet for advertisers, it also offers many unique opportunities to communicate with audiences in a different way. This activity is important because advertisersshould understand the plethora of opportunities available through the use of direct mail advertising.The goal of this activity is to demonstrate your understanding of the advertising opportunities direct mail offers.Match the descriptions provided to the type of direct mail opportunity it describes.House organs7 Business reply mail28Self-mailersPostcardsMatch each of the options above to the items below.3 Broadsides9 Sales Letter4 Catalog5 Folders/brochures6 Statement stuffers Most common direct-mail formatAnnounce sales, offer discounts, generate trafficAllows consumer to reply without paying postagePrinted multiple colors with photos or illustrations on nice paper stockMail that can travel without an envelopeAds enclosed in monthly customer statementsProduced by associations or business organizationsList and show the products offered by a retailerSometimes used as window displays or wall posters in stores

Despite being relatively expensive, direct mail advertising provides a unique outlet for businesses…

While direct mail can be quite expensive as an outlet for advertisers, it also offers many unique opportunities to communicate with audiences in a different way. This activity is important because advertisers should understand the plethora of opportunities available through the use of direct mail advertising. The goal of this activity is to demonstrate your understanding of the advertising opportunities direct mail offers. Match the descriptions provided to the type of direct mail opportunity it describes. House organs 2 Self-mailers Business reply mail 8 Postcards Match each of the options above to the items below. 3 Broadsides 9 Sales Letter Catalog Folders/brochures Statement stuffers