Which statement is FALSE about product-market fit?

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Which statement is FALSE about product-market fit? 

a. Even if you have product-market fit, you can lose it

b. Product-market fit is not a discrete event

c. Once you have product-market fit, you can ignore the competition

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