Which phase of the generic development process involves construction and evaluation of multiple preproduction versions of the product? (Answer in Appendix D)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
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Which phase of the generic development process involves construction and evaluation of multiple preproduction versions of the product? (Answer in Appendix D)

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