Which order do you select and why?

Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN:9781305627734
Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Chapter13: Nonlinear Optimization Models
Section: Chapter Questions
Problem 4P: The profit function for two products is: Profit3x12+42x13x22+48x2+700, where x1 represents units of...
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CONTRIBUTION MARGIN DECISION
Deciding Between Orders
You are evaluating orders from two new customers, but you will only be able to accept one of the orders without
increasing your fixed costs. Management has directed you to choose the one that is most profitable for the company.
Customer A is ordering 500 units and is willing to pay $200 per unit, and these units have a contribution margin of $60 per
unit. Customer B is ordering 1000 units and is willing to pay $140 per unit, and these units have a contribution margin
ratio of 40%.
Which order do you select and why?
Transcribed Image Text:CONTRIBUTION MARGIN DECISION Deciding Between Orders You are evaluating orders from two new customers, but you will only be able to accept one of the orders without increasing your fixed costs. Management has directed you to choose the one that is most profitable for the company. Customer A is ordering 500 units and is willing to pay $200 per unit, and these units have a contribution margin of $60 per unit. Customer B is ordering 1000 units and is willing to pay $140 per unit, and these units have a contribution margin ratio of 40%. Which order do you select and why?
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