Which of the following is not part of the marketing information system?    Question 12 options:   A)  Political Climate     B)  Internal Database    C)  Marketing Intelligence   D)  Marketing Research

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .