Answered: Which of the following is NOT an…

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Which of the following is NOT an example of technology strategy?

Select one:

a. Low technology businesses face many strategic issues, like standards and increasing returns that are much rarer with high technology businesses.

b. Technological change opens up opportunities for new, high growth businesses in ways not possible in other settings.

c. Technology strategy involves the use of intellectual property management to capture financial returns to a much greater degree than general business strategy.

d. Technology strategy has to deal much more with issues of uncertainty than general business strategy because technological change is highly uncertain.

One company interested in the women's slipper market received its new product concept for a "warm and comfortable slipper that fits like an old shoe" from a crowd of 12 women from various socioeconomic backgrounds in Boston, USA. This is an example of:

Select one:

a. Focus Groups

b. Customer Survey

c. Brainstorming

d. Problem Inventory Analysis

This type of start up prioritizes longevity instead of scalability.

Select one:

a. Large company

b. Social entrepreneurship

c. Small business

d. Buyable

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