Which is a difference between Franchising and Licensing
Chapter1: Financial Statements And Business Decisions
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
Transcribed Image Text:Which is a difference between
Franchising and Licensing
a. Franchising normally involves a
one-time transfer of property
b. Franchises have a low cost and
low risk advantage over
Licensing
c. Licensing is common in
manufacturing while
franchising is in the service sector
d. Licensing has greater control
over the sale of product in a
target market
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