Which is a difference between Franchising and Licensing

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Which is a difference between
Franchising and Licensing
a. Franchising normally involves a
one-time transfer of property
b. Franchises have a low cost and
low risk advantage over
Licensing
c. Licensing is common in
manufacturing while
franchising is in the service sector
d. Licensing has greater control
over the sale of product in a
target market
Transcribed Image Text:Which is a difference between Franchising and Licensing a. Franchising normally involves a one-time transfer of property b. Franchises have a low cost and low risk advantage over Licensing c. Licensing is common in manufacturing while franchising is in the service sector d. Licensing has greater control over the sale of product in a target market
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