Which firm or firms should expand and offer food at the local beach during the summer  months? Discuss your point of view.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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Phil’s is a sit-down restaurant that specializes in home-cooked meals. Theresa’s is a walk-in deli that specializes in speciality soups and sandwiches. Both firms are currently considering expanding their operations during the summer months by offering pre-wrapped doughnuts, sandwiches, and wraps at a local beach. Phil’s currently has a WACC of 14% while Theresa’s WACC is 10%. The expansion project has a projected net present value of £12,600 at a 10% discount rate and a net present value of -£2,080 at a 14% discount rate. 


Which firm or firms should expand and offer food at the local beach during the summer 
months? Discuss your point of view.

 

 

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