When conducting an information search, various product-rating organizations, such as government agencies and TV consumer programs, are known as

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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When conducting an information search, various product-rating
organizations, such as
government agencies and TV consumer programs, are known as
Select one:
a. relational sources.
O b. public sources.
C. stakeholder sources.
O d. marketer-dominated sources.
e. personal sources.
Your answer is incorrect.
Research has found that for many products, including soft drinks,
coffee, and cosmetics,
consumers are unable to distinguish among brands in blind tests
(i.e., taste or other use of
the products without labels). Nonetheless, even when prices are
similar, consumers have
Transcribed Image Text:When conducting an information search, various product-rating organizations, such as government agencies and TV consumer programs, are known as Select one: a. relational sources. O b. public sources. C. stakeholder sources. O d. marketer-dominated sources. e. personal sources. Your answer is incorrect. Research has found that for many products, including soft drinks, coffee, and cosmetics, consumers are unable to distinguish among brands in blind tests (i.e., taste or other use of the products without labels). Nonetheless, even when prices are similar, consumers have
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