What’s the role of sales and person selling in a company’s Integrated Communication Mix?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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What’s the role of sales and person selling in a company’s Integrated Communication Mix?

 

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Integrated marketing communication is the approach that integrates all the promotions tools and it helps to plan communications to get better result from the campaign. Further, it helps in reducing the marketing cost. It would create unified experience for the consumers to interact with the enterprise.

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