Hw.40. Cloud Services uses a balanced scorecard to report to its investors at the end of each quarter. During the 3rd and 4th quarter, the company had the following results: Quarter 3Quarter 4During the quarter: Revenue$675,000 $810,000 Cost of goods sold 450,000 562,500 Sales and marketing costs 225,000 283,500 General and administrative costs 145,000 495,000 Total market revenue 22,500,000 20,250,000 At the end of the quarter: Cash 12,375,000 11,025,000 Number of revenue-generating customers 27,000 33,750 Number of employees 45 67 What was Cloud’s customer acquisition cost at the end of the 4th quarter?Multiple Choice$33.34.$42.00.$20.00.$24.00.$8.67.

In accounting terms, the customer acquisition cost is defined as the cost of acquiring a new…

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ISBN:9781337912020

Author:Carl Warren, Ph.d. Cma William B. Tayler

Publisher:Carl Warren, Ph.d. Cma William B. Tayler

Chapter16: Financial Statement Analysis

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Hw.40.

Cloud Services uses a balanced scorecard to report to its investors at the end of each quarter. During the 3^rd and 4^th quarter, the company had the following results:

	Quarter 3	Quarter 4
During the quarter:
Revenue	$	675,000	$	810,000
Cost of goods sold		450,000		562,500
Sales and marketing costs		225,000		283,500
General and administrative costs		145,000		495,000
Total market revenue		22,500,000		20,250,000
At the end of the quarter:
Cash		12,375,000		11,025,000
Number of revenue-generating customers		27,000		33,750
Number of employees		45		67

What was Cloud’s customer acquisition cost at the end of the 4^th quarter?

Multiple Choice

$33.34.

$42.00.

$20.00.

$24.00.

$8.67.

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