What type of IT user are you? Take a look at the five types of technology adopters and then write a one-page summary of where you think you fit in this model and why?
Adopter categories divide consumers into segments based on their willingness to try out a new
innovation or product. The concept of adopter categories is widely used in present-day marketing,
especially for revolutionary new products or services. For example, adopter categories are
especially relevant to social network analysis. In Roger's adopter categories, he acknowledges that
not everyone possesses the same motivation to adopt new technologies.
The adopter categories were first named and described in the landmark book Diffusion of
Innovations by sociologist Everett Rogers. According to his research, there are five adopter
categories
1. Innovators
2. Early adopters
3. Early majority
4. Late majority
5. Laggards
What type of IT user are you? Take a look at the five types of technology adopters and then
write a one-page summary of where you think you fit in this model and why?
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