What pricing strategies will you take to sustain in the maturity stage of a product’s life cycle?
What pricing strategies will you take to sustain in the maturity stage of a product’s life cycle?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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What pricing strategies will you take to sustain in the maturity stage of a product’s life cycle?
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