What kind of sense does retargeting make? What proportion of online shopping carts are abandoned on average?

Principles of Information Systems (MindTap Course List)
12th Edition
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter7: The Internet, Web, Intranets, And Extranets
Section: Chapter Questions
Problem 15DQ
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What kind of sense does retargeting make? What proportion of online shopping carts
are abandoned on average?
Transcribed Image Text:What kind of sense does retargeting make? What proportion of online shopping carts are abandoned on average?
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