Answered: what is the summary of this topic?

FINANCIAL ACCOUNTING

10th Edition

ISBN:9781259964947

Author:Libby

Publisher:Libby

Chapter1: Financial Statements And Business Decisions

Section: Chapter Questions

Problem 1Q

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what is the summary of this topic?

Rx bar company It wasn't super popular during its first three years on the shelf,
in 2014 rx bar in the original package manage $2 million in sales, in 2017 with the new
package they racked up a $160 million.
RXBAR
12 G.
PROTEIN BAR
3 Egg Whites
6 Almonds
4 Cashews
2 Dates
No B.S.
Blueberry
NET WT. Laa oz (aa
RxBar
AS PRESCRIBED BY NATURE
Blueberry
protein no gluten no GMOS
bar no soy no dairy no BS

Transcribed Image Text:Brief History of the Topic Packaging is a beneficial and effective tool to establish and strengthen one's product/brand identity, it also draws attention to the customers, Product packaging is explained as designing the exterior of the product whereas, the purpose of this presentation is to discuss over how product packaging increase the sales of the organization. 3 FEU•IABF FAR EASTERN UNIVERSITY Institute of Accounts, Business and Finance STGRA 7928 Packaging is one of those things that is so important to many businesses but is often not thought about in the impact it can have in your business a day today. First, packaging is a form of protection for most product to secure it during transport. Second one is Branding; packaging is first point of view that customers have with your business when they receive your product in the best shape possible with logos and secure in all-in-one piece that is the positive representation on your brand. The third reason why packaging is so important is Marketing; there's such an opportunity that businesses can use to market their brand simply through the packaging not even the product itself. Lastly the fourth reason why packaging is so important as your product is in the Value-add; so, when the product arrives to customer you want it to turn up in great packaging that's nice and secure that has your branding involved and that has potentially had a marketing message included as well. univee

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