PART III - LINEAR PROGRAMMING JAX makes luxury cars and jeeps for rich college boys and girls living in the country. It wishes to advertise with 1 minute spots in TV variety shows and basketball games. Each variety show spot costs $50,000 and is seen by 7 Million girls and 2 Million boys.Each basketball spot costs $100,000 and is seen by 2 Million girls and 12 Million boys. How can JAX reach 28 Million girls and 24 Million boys at the least cost? Note: Round off your answers to at least two decimal places. State also the correct unit of measure (if there is). Define the variables used Your answer State the LP Model: Objective function Your answer State the LP Model: Constraints (write one constraint per line) Your answer

Advanced Engineering Mathematics
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ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
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PART III - LINEAR PROGRAMMING
JAX makes luxury cars and jeeps for rich college boys and girls living in the country. It
wishes to advertise with 1 minute spots in TV variety shows and basketball games. Each
variety show spot costs $50,000 and is seen by 7 Million girls and 2 Million boys.Each
basketball spot costs $100,000 and is seen by 2 Million girls and 12 Million boys. How can
JAX reach 28 Million girls and 24 Million boys at the least cost?
Note: Round off your answers to at least two decimal places. State also the correct unit of
measure (if there is).
Define the variables used
Your answer
State the LP Model: Objective function
Your answer
State the LP Model: Constraints (write one constraint per line)
Your answer
Transcribed Image Text:PART III - LINEAR PROGRAMMING JAX makes luxury cars and jeeps for rich college boys and girls living in the country. It wishes to advertise with 1 minute spots in TV variety shows and basketball games. Each variety show spot costs $50,000 and is seen by 7 Million girls and 2 Million boys.Each basketball spot costs $100,000 and is seen by 2 Million girls and 12 Million boys. How can JAX reach 28 Million girls and 24 Million boys at the least cost? Note: Round off your answers to at least two decimal places. State also the correct unit of measure (if there is). Define the variables used Your answer State the LP Model: Objective function Your answer State the LP Model: Constraints (write one constraint per line) Your answer
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What is the minimum cost of reaching the target audience?
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How many variety shows spots and basketball spots will minimize the cost of
reaching the target audience?
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Transcribed Image Text:What is the minimum cost of reaching the target audience? Your answer How many variety shows spots and basketball spots will minimize the cost of reaching the target audience? Your answer
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