What is Shannon’s annual break-even in six packs of beer sold?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Shannon’s distributes its beer through a wholesaler, Miller of Denton.  The retail selling price for a six-pack of its typical craft beer is $12.00.  The retailer’s cost per six-pack is $8.00.  The wholesaler sells the beer to the retailer for this price.  Shannon’s sells a six-pack to the wholesaler for $5.40.  Shannon’s variable costs of production, packaging, and distribution are $3.60 per six-pack.  Shannon’s has the following annual fixed operating and marketing costs:

 

Marketing Costs

 $50,924

Consumer Advertising

 $35,421

Trade Promotion

 $30,000

Sales Promotion

 $18,000

 

What is Shannon’s annual break-even in six packs of beer sold?

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