What is persuasion?

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
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What is persuasion?

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Persuasion refers to a process aimed to change someone's opinion or attitude, to make them agree to some commitment, or to do a certain action. Persuasion is an effort to influence someone to change their actions, methods, beliefs or attitudes. Persuasive techniques are used in Sales field. A salesman attempts to influence you to believe that you need to own the thing they are trying to sell. Children uses to same technique when they try to convince their parent into give them permission for something.

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