What is organizational effectiveness? Suppose you are leading a new social venture that aims to help reduce illiteracy. How would you measure the effectiveness of your social venture? What metrics would you use?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter1: An Overview Of Strategic Marketing

Section1.2: Toms: Purchase One And Give One

Problem 1C

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Wide Span Of Management

The term span of control means total number of employees who report to a manager. For example if a manager has a span of control of 5, it means 5 employees are reporting to the manager.

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What is organizational effectiveness? Suppose you are leading a new social venture that aims to help reduce illiteracy. How would you measure the effectiveness of your social venture? What metrics would you use? Why do you think a multi-dimensional approach of effectiveness is appropriate for social ventures? Efficiency is also discussed in this chapter. Based on your understanding of effectiveness and efficiency, explain when a social venture is effective and efficient. Can a social venture be effective without being efficient or vice versa? Provide examples as appropriate.

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