What is cultural branding? Identify and explain the three step model for cultural branding: 1.Map the cultural orthodoxy 2.Locate the cultural opportunity 3.Identify and diffuse the new ideology

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ISBN:9780357033791
Author:Pride, William M
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Chapter10: Digital Marketing And Social Networking
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What is cultural branding?

Identify and explain the three step model for cultural branding:

1.Map the cultural orthodoxy

2.Locate the cultural opportunity

3.Identify and diffuse the new ideology

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