What is a website's stickiness, and why is it important?
Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
Problem 1PE
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Transcribed Image Text:**What is a website’s stickiness, and why is it important?**
Website stickiness refers to the ability of a website to keep visitors engaged and encourage them to spend more time on the site. This is typically achieved through compelling content, user-friendly navigation, interactive features, and regular updates. The importance of website stickiness lies in its impact on user retention, engagement, and conversion rates. A sticky website can lead to increased customer loyalty, higher sales, and better search engine rankings, ultimately contributing to a website's overall success and growth.
Expert Solution

Step 1: Websites
1) A website is a collection of web pages or digital documents that are accessible through the internet. These pages are typically linked together and hosted on a specific domain or web address.
2) They are designed to provide information, entertainment, services, or products to users who access them using web browsers.
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