What is a SWOT analysis?  How can a SWOT analysis help the entrepreneur match opportunities in the external environment with organization capabilities?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.4: Swot Analysis
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What is a SWOT analysis?  How can a SWOT analysis help the entrepreneur match opportunities in the external environment with organization capabilities?

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