What is a SWOT analysis?  How can a SWOT analysis help the entrepreneur match opportunities in the external environment with organization capabilities?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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What is a SWOT analysis?  How can a SWOT analysis help the entrepreneur match opportunities in the external environment with organization capabilities?

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