What is a merchandiser?
What is a merchandiser?
Merchandiser is a business that purchases goods and resells to customers for a profit.
They set the prices of products to maximize profits , plan promotions and markdown as necessary.
The example of merchandisers is Wholesalers and Retailers.
Both are important link between manufacturers and customers.
Manufacturing itself is a big and tedious activity. For manufacturers producing and selling in retail to customers is almost impossible. So here wholsalers and retailers play vital role to bring the goods and services to the ciustomers.
Wholesalers purchase from manufacturers in bulk and sells it to various retailers in lots. For this they charge small commission and render following useful services --
1] Assembling
2] Warehousing and storage
3] Grading and packing
4] Transportation
5] Finncing
6] Ensures smooth supply of goods.
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