What is a marketing information system (MIS)? What
types of information does it include?
A business organization has several departments and systems that indulge in different activities and events. The business organizations play an important role and the major results are seen in the terms of the organization as a whole. The marketing system and department is one such department that includes the marketing or in other words promotion of the products and services in the market.
The market information system is a system that is present in the organization that is designed to support the market information and also decide and support the marketing decisions and any kind of solutions and techniques for the future. It is a system that involves data, information, people, techniques, equipments and other for making several decisions regarding the products or the services given by the companies and firms.
A marketing information system includes internal reporting system, marketing research systems, marketing intelligence systems and marketing models. The four components allow the marketing information system to run smoothly and bring in efficiency and proper decisions made by several marketing executives and authorities.
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