Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Question

Transcribed Image Text:Structure of Payoffs
(Profit numbers are
cents per can) (MD
profits per can, MY
profits per can)
Mountain
Dew
Advertise
Don't
Advertise
Mello-Yello
Advertise
10,
5
6,
8
Don't
Advertise
15,
0
10,
2
The top values in each cell are Mountain Dew's, and the bottom values in each cell are Mello-Yello's.
What happens if both Mello Yello and Mountain Dew pick dominant strategy?
Because this is a dominant strategy equilibrium, both firms earn 10.
Mello-Yello earns 5, Mountain Dew earns 10
O Mello-Yello earns 10, Mountain Dew earns 5
Mountain Dew earns 2, Mello-Yello earns 10
O Mountain Dew earns 10, Mello-Yello earns 2
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