What factors affect conformity?

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
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What factors affect conformity?

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Conformity and deviance are regarded as the two sides of the same coin, where conformity means following or conforming with the majority in order to feel accepted by the dominant group. On the other hand, deviance is disconfirming with the accepted norms and practices and going against them in order to be a rebel, and such rebellious acts are termed as deviant acts.

Conformity was first introduced by Soloman Asch who is considered a pioneer of social psychology and Gestalt psychology. His conformity experiments demonstrated the power of social influence and still serve as a source of inspiration for social psychology researchers today.

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