What does "data mining" mean exactly, and what kinds of information may be gathered from it?

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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What does "data mining" mean exactly, and what kinds of information may be gathered from it?

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Data mining

Data mining is the process of sorting the large data sets to identify the patterns and the relationships that can help to solve the business problems through the data analysis. Data mining methods and tools enable the enterprises to predict the future trends and make the more-informed business decisions. 

The data mining process used by the companies/organizations to turn the raw data into the useful information. By using the software to look for the patterns in the large batches of data, businesses can learn more about their customers and to develop the more effective marketing strategies, increase the sales and decrease the costs. Data mining mainly depends on the computer processing and effective data collection.

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