What do you think would be the best approach if a company is entering a new industry with little historical data or no true comparable firms to derive a beta?

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter9: Projecting Financial Statements
Section: Chapter Questions
Problem 1DQ
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What do you think would be the best approach if a company is entering a new industry with little historical data or no true comparable firms to derive a beta?

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