What characteristics made Urban Decay an opportunity rather than simply an idea? Which of the five roots of opportunity apply here?

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What characteristics made Urban Decay an opportunity rather than simply an idea? Which of the five roots of opportunity apply here?

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CHARACTERISTICS THAT MADE URBAN DECAY AN OPPORTUNITY RATHER THAN SIMPLY AN IDEAS ROOT OF OPPORTUNITY ARE:

  1. First of all urban decay started with providing with quality of the product and advanced colors of cosmetics.
  2. These are five roots Lerner found as opportunity.

 

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