Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
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You are considering a new product launch. The project will cost $750,000, have a 4-year life, and have no salvage value; |
a. |
The unit sales, variable cost, and fixed cost projections given above are probably accurate to within ±10 percent. What are the upper and lower bounds for these projections? |
Expert Solution
Step 1
Revenue:
- It is the amount received from the firm's normal operations. Revenue involves the sale of the firm's goods and services.
Variable Cost:
- These are costs proportional to sales. Hence, an increase in sales will increase the variable cost and vice-versa. Examples of variable costs are labor costs, commission on sales, etc.
Fixed Cost:
- These are costs paid by the firm irrespective of the specific business activities. Hence fixed costs are not affected by the change in sales level. Examples of fixed costs are rent, salaries, depreciation, etc.
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